Family Style x Complex

FAMILY STYLE IS A CULTURAL FOOD FESTIVAL PRESENTED BY COMPLEX WHERE CULINARY INNOVATION MEETS STREETWEAR. I LED DESIGN AND PARTNERSHIP DEVELOPMENT ACROSS THE PLATFORM, BUILDING VISUAL IDENTITIES, GEOGRAPHIC ZONES INSPIRED BY CLUB WORLD CUP COUNTRIES, AND MERCH SYSTEMS THAT TURNED DINING INTO A SHAREABLE CULTURAL MOMENT. I DIRECTED THE ART DIRECTION FOR EXPERIENTIAL ENVIRONMENTS, BRANDING, AND PRODUCT — CREATING A COHESIVE WORLD WHERE FOOD, SPORT, AND FASHION CONVERGED.